Lincoln Way Sun
Primary Eyecare Professionals
March 14, 2006
Length of time in business: 6 months
Donald D. LoConte, O.D.
Steven P. Guzik, O.D.
What is your specialty: Primary Eyecare Professionals (PEP) is
an optometry practice specializing in state of the art eye care
in a friendly atmosphere. We provide comprehensive eye care for
the entire family, including children. We prescribe glasses and
fit a wide variety of contact lenses. In addition, our doctors diagnose
and treat injuries and diseases of the eye.
Tell us more: PEP offers an extensive selection of ophthalmic frames,
lenses, and specialty lens treatments. Our dispensary features designer
frames such as Coach, Kate Spade, Gucci, Kenneth Cole, Giorgio Armani,
Swissflex, Eyephorics 2.5, Nike, Disney, and Fossil. Patients will
also find budget saving frames for the cost conscious consumer.
We are proud to offer Varilux progressive lenses, Teflon and Zeiss
anti-reflective coatings, Transitions lenses, and many other lens
options. We specialize in contact lenses for patients with astigmatism
and bifocal contact lenses. We are also one of the few offices in
the area offering the new tinted contact lens from Nike that enhances
visual performance in sports.
Tell Us Something Interesting: PEP is a virtually paperless office!
By embracing technology, we are able to provide a deeper look into
the overall health of a patient. Gone are the days of utilizing
slide projectors to view letters during an eye examination. The
doctors at PEP utilize a 17” flat-screen computerized acuity
system. This computerized software not only allows the doctors to
randomize letters, but also to play Looney Tunes when examining
children and also includes a photo library for patient education
At PEP, we have the luxury of computer assisted refractions and
electronic medical records. A streamlined, electronic medical records
system assures our patients privacy and security during insurance
claims, professional communications, and advanced medical referrals.
The doctors at PEP also utilize high-resolution digital photographs
of the interior portion of the eye. This new technology can greatly
aid in the doctor’s ability to accurately diagnose and document
diseases such as diabetic retinopathy, glaucoma, macular degeneration,
and other retinal diseases. These images can be enhanced using sophisticated
software to highlight any problem areas and can be sent electronically
to a co-managing doctor, allowing for more timely diagnosis and
Anything Else? The doctors at PEP are members of the American Optometric
Association, the Illinois Optometric Association, the Chicago South
Suburban Optometric Society, and the Frankfort Chamber of Commerce.